company
business type
services
The site was initially supposed to be a redesign of their old site but apart from some content and a few old links, we changed everything.
Primary focus was to gather customer info and create UX personas based on that and the company’s goals. The discussion was well accepted and Elementare used it also as an opportunity to review their own strategy and knowledge about the customers.
Freshly retired and now moving away from the city to the house the’ve built over the years. Medium or higher education with medium savings.
Looking for interior designer, long lasting quality products, best value for money.
Use desktops.
Mature wealthy couples with adult children, slowly preparing for the retirement.
They are aiming for retirement in the fancy tourist and nature resorts, outside but not too far away from the city.
Shopping for fun. Interested in expensive, designer brand furniture, single peaces.
Use both mobiles and desktops.
Middle class family with teenagers, both parents working.
Renovating parts or whole apartments.
They are looking for best offers, value for money, usually have several offers from different companies.
Use primarily mobiles.
some users had their paths were aligned, other not, so we had to prioritise on the homepage.
each persona will have it's targeted ladning page. those pages consist of the same elements that are reordered or switched on or off.
one of the main challanges was finding the balance between top quality and affordable look. this is unusual problem, as usually we aim for the best we can do. but in this case, because the city centre is reserved for designer items, aiming for the best would make us part of it and scare away significant portion of our target audience.
for more on elementare please visit elementare.si